Personal Branding
Harnessing the power of branding, I've spent the last two years creating a powerful online presence for acclaimed sound engineer and production manager, Joe Hellow. My emphasis on authentic storytelling, audience engagement, and meticulous content curation has yielded impressive results: over 2 million video views, over 250,000 likes, and a follower count that skyrocketed to 10,000 - all within the first six months.
Meet Joe Hellow
With over 15 years in the music touring industry and a stunning track record working with some of the biggest names in music - Post Malone, Big Sean, Tyga, and Bryson Tiller, to name a few - Joe's expertise is unmatched.
In my role as Creative Director for Polaris Production, I've delved beyond the stage, capturing compelling behind-the-scenes moments and transforming them into potent, captivating digital content. My work has brought the energy, intricacy, and passion of the live music industry to audiences worldwide, offering a unique perspective on what it takes to produce a world-class concert.
Partnerships
In a powerful collaboration with Earthworks Audio, we produced an insightful behind-the-scenes video aimed to educate each of our audiences. This piece not only highlights Joe's expertise as a seasoned front-of-house mix engineer and his use of a specific Earthworks microphone but also provides an in-depth look at the setup and deployment of audio speakers at the legendary Red Rocks Amphitheater.
Viewers gain an exclusive backstage pass, witnessing the intricate process of speaker setup, which forms the foundation of a successful live sound experience. This captivating and instructive video was featured prominently on the product page of Sweetwater, one of the top online audio e-commerce platforms, effectively illustrating the functionality and excellence of Earthworks' equipment in the hands of a top industry professional.
Audience Engagement
Building an online following isn't just about presenting content - it's about fostering a connection. The secret to our success in building Joe Hellow's online presence was prioritizing audience engagement. We transformed his social media platforms into interactive spaces where followers could ask questions and gain in-depth responses. This vibrant exchange of ideas and insights created a sense of community, allowing fans to feel seen, heard, and valued. This active engagement was the game-changer, catalyzing rapid growth in Joe's following and cementing a strong bond with his online community.
Authenticity
Capturing the essence of a personality authentically is an art, and that's my superpower. Recognizing the unique traits that make individuals special and presenting them genuinely to an audience is at the core of my work. In my collaboration with Joe Hellow, it was about portraying his bold and direct personality, which to some, may seem intense. But understanding these nuances, I carefully curated each shot and meticulously edited every frame, ensuring that Joe's personality was understood and appreciated in the right context by his audience. It's this commitment to authenticity and understanding that allows me to resonate with audiences, truly representing the individuals I have the privilege of working with.